Digital experiences that convince

Virtual tours, interactive games, gamified interfaces, 3D configurators and web experiences for complex products, spaces and processes.


3D, configurators, tours and learning games in the browser

Some products are too complex for a PDF: machines with many configuration options, spaces people need to walk through, processes they need to see unfold.

We build interactive browser experiences without installation: virtual tours, digital showrooms, learning worlds, gamification flows and purposeful games.

Sales conversations become shorter, consulting becomes clearer and your brand feels current.

3D in the browser — real-time capable

Performant Three.js and WebGL experiences for products, machines, spaces and technical systems.

We prepare models, materials and interactions so the experience stays clear and fast in the browser.

  • Three.js for modern maintainable scenes
  • glTF with Draco/KTX2 for light models
  • Animations, exploded views and section cuts
  • Lighting, HDR environments and real-time shadows
  • Optimized for iframe, Web Component or React embedding

Configurators & simulations

Users choose variants, see effects instantly and understand offers faster. Clicks become structured data for CRM, ERP or quoting systems.

We combine visuals with rules, compatibility and pricing logic.

  • Rules for compatibility and variants
  • Live pricing logic
  • Quote data as PDF, CSV or API handoff
  • Save, share and reopen configurations
  • CRM handoff for leads

Virtual tours & showrooms

Spaces, stores, factories and booths become interactive browser worlds for sales, recruiting or training.

Depending on the need, we combine 360-degree photos, photogrammetry and 3D scenes.

  • Explorable spaces with hotspots, videos and explanations
  • Touch-ready for tablets and phones
  • Live 3D combined with 360-degree imagery
  • Multilingual and audio-guide options

Gamification & interactive games

Learning, exploring, selling and onboarding work better when users act instead of only reading.

Good game mechanics make progress visible, lower entry barriers and guide people through complex content.

  • Onboarding and training experiences with progress and feedback
  • Interactive product and brand games
  • Quiz, challenge and simulation logic
  • CRM, LMS or account integration
  • Clean performance on desktop, tablet and smartphone

Explanatory and storytelling experiences

Complex procedures, studies or business models become understandable as a scrollable or clickable story.

A three-minute exploration often explains more than a long PDF when pacing, visuals and voice are right.

  • Scrollytelling with synchronized visuals
  • Data visualizations with real numbers
  • Audio, video and animation tuned to the story
  • Performance-optimized for mobile connections
  • CMS integration for content updates

Frequently asked questions

Which companies benefit from interactive web solutions?

Especially companies with products, spaces, machines, variants or processes that are hard to explain in text or PDF.

Do we need finished 3D data?

Not necessarily. CAD or 3D data helps, but it can often be reduced or rebuilt for the web.

Does it work on mobile?

Yes, when the use case is designed for touch, loading time, battery and reduced assets from the start.

Can we maintain content ourselves later?

Texts, hotspots, simple variants and materials can be maintained through a CMS or admin module.

What about licenses and hosting?

The code belongs to you. Hosting can run on your infrastructure or ours, typically in the EU. We use open libraries such as Three.js.

Can it be embedded in our existing website?

Yes, via iframe, Web Component or native integration in WordPress, TYPO3, Shopware, Webflow or custom stacks.

Contact

Bley IT Software and AI automation Ulrichstraße 24 72072 Tübingen Leonard Bley kontakt@bleyit.com

Tell us what is on your mind. We reply within 24 hours on working days with a suggestion for a call.

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